Zojirushi NW-QAQ10 / NW-QAQ18 — Precision IH Rice Cooking, Elevated
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Zojirushi NW-QAQ10 / NW-QAQ18 — Precision IH Rice Cooking, Elevated
In the realm of home cooking, rice often plays a starring role. But achieving consistently perfect rice can be surprisingly challenging. With the Zojirushi NW-QAQ10 / NW-QAQ18, that challenge becomes effortless. Engineered in Japan and featuring advanced Induction Heating (IH) technology, this rice cooker delivers superior texture, aroma and versatility — making it an ideal upgrade for the kitchen of anyone who values refined results.
Superior Induction Heating (IH) Technology At the heart of the NW-QAQ10 series is IH technology, which allows the cooker to generate and adjust heat precisely and rapidly. Heat is induced evenly through the pot walls, providing more consistent cooking than traditional bottom-only heating. The result: rice with improved texture, moisture retention, and flavour.
Comprehensive, Health-Focused Menus This model isn’t just built for white rice. It features a wide array of menus including Regular, Softer, Harder white rice modes, Brown Rice, GABA Brown, Multi-Grain, Quinoa, Steel-Cut Oatmeal, and more. It even supports slow-cook and steam functions — enabling a richer, more varied diet.
Robust Inner Pot and Design for Everyday Excellence The NW-QAQ10 / QAQ18 units come with a thick spherical inner pan (around 1.7 mm) engineered for better heat convection and consistent cooking. It also features a sleek flat-top design, detachable inner lid, self-cleaning function, and steam-ventless structure for easier maintenance and premium longevity.
Capacity Options to Match Your Needs
NW-QAQ10 — approx 1.0 L / 5.5 cups uncooked rice (ideal for smaller households)
NW-QAQ18 — approx 1.8 L / 10 cups (suitable for families, batch cooking or frequent entertaining)
Designed for Practical Luxury
Using the NW-QAQ10 is intuitive yet refined. Its clear display, well-organized controls and intelligent presets let you cook without fuss. Once finished, the extended Keep-Warm function ensures your rice remains freshly textured and ready to serve — not dry or stale — for hours after cooking.
Cleaning is also elegantly simple: the detachable inner lid, flat-top design and integrated steam control minimise mess and make upkeep straightforward.
Ideal For…
This model excels for those who:
Want premium rice quality with precision control but prefer a cooker that’s reliable and long-lasting.
Cook a variety of grains and want menu flexibility: white, brown, quinoa, multi-grain — the NW-QAQ10 covers them all.
Value a balance between advanced tech and ease of use.
Have either smaller households (NW-QAQ10) or need family-sized capacity (NW-QAQ18) without upgrading to ultra-premium price tiers.
Final Thoughts
If you’re seeking a rice cooker that combines Japanese engineering, versatile cooking modes, and consistent, premium results, the Zojirushi NW-QAQ10 / NW-QAQ18 stands out. It transforms what might seem like a routine staple into a culinary highlight — one bowl of rice at a time.
👉 Ready to elevate your rice-cooking experience? Visit Japan Plaza UK and explore the NW-QAQ10 / QAQ18 today.
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It’s perfect for the two of us for everyday use, but we also had two friends over for dinner last Saturday and there was still plenty of rice for everyone. It’s simple to use and the rice comes out lovely and fragrant every time.\n\nThe delivery service was also excellent. They kept us well updated and even emailed to let us know when the parcel had cleared customs. 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The cooker itself and the inner pot are slightly heavier than I expected, but overall I’m very happy with it. A well-made rice cooker that does exactly what I need","variants":[],"first_name":"Alvin","last_name":"","shopDomain":"japan-plaza.myshopify.com","products":[{"image":"https://cdn.shopify.com/s/files/1/0573/9560/9770/files/SR-FC18801r_7f16b7cb-7591-433e-9009-95880c4485bb.jpg?v=1731425309","productLink":"https://www.japanplaza.uk/products/japan-panasonic-sr-fc108-188-ih-diamond-kamado-induction-heating-warm-jar-1-0l-1-8l-made-in-japan","title":"Panasonic SR-FC108 / SR-FC188 IH Rice Cooker UK 1L 1.8L 3-Pin Plug","handle":"japan-panasonic-sr-fc108-188-ih-diamond-kamado-induction-heating-warm-jar-1-0l-1-8l-made-in-japan"}],"productIds":[7261171613866],"verifyBuyer":false,"countryCode":"GB","helpful":0,"notHelpful":0,"hasImages":true,"verified":false,"source":"Writed by customer","pinned":false,"isFeatured":false,"status":"approved","createdAt":"2026-09-05T10:09:18.335Z","id":"Aq0iaWMjr7JeuvzMYkXJ","isProductExists":true},{"firstName":"Jessie Nguyen","lastName":"","images":["https://firebasestorage.googleapis.com/v0/b/air-reviews.appspot.com/o/submitReview%2FGkEdcNa0NfWrNZSrg5XR%2F1787582993452_IMG_8178.webp?alt=media&token=5b59e46c-2259-449a-9d45-f68018c9da72","https://firebasestorage.googleapis.com/v0/b/air-reviews.appspot.com/o/submitReview%2FGkEdcNa0NfWrNZSrg5XR%2F1787582993453_IMG_8179.webp?alt=media&token=6b57c691-e5c4-4504-a13e-a6d09a241b05","https://firebasestorage.googleapis.com/v0/b/air-reviews.appspot.com/o/submitReview%2FGkEdcNa0NfWrNZSrg5XR%2F1787582993453_IMG_8180.webp?alt=media&token=248d2053-eb96-46fa-8b1e-d841875111b5"],"rate":5,"content":"Really happy with this rice cooker. It’s easy to use, simple to clean and has all the basic settings you’d need for everyday cooking. It also looks good and feels like great value for money","variants":[],"first_name":"Jessie Nguyen","last_name":"","shopDomain":"japan-plaza.myshopify.com","products":[{"image":"https://cdn.shopify.com/s/files/1/0573/9560/9770/files/ToshibaRC-10DRNH01r_429de743-feb6-4f71-bdb5-7f00be0de3b8.jpg?v=1725201476","productLink":"https://www.japanplaza.uk/products/japan-toshiba-220v-1-8l-rice-cooker-rc-18drnh","title":"Toshiba RC-10DRNH RC-18DRNH Rice Cooker UK 1L 1.8L 3-Pin Thick Pot","handle":"japan-toshiba-220v-1-8l-rice-cooker-rc-18drnh"}],"productIds":[7217079615658],"verifyBuyer":false,"countryCode":"GB","helpful":0,"notHelpful":0,"hasImages":true,"verified":false,"source":"Writed by customer","pinned":false,"isFeatured":false,"status":"approved","createdAt":"2026-08-24T14:50:49.983Z","id":"US1Wo9MtjcQmTW4fKAXt","isProductExists":true},{"firstName":"Ernesto Miraglia","lastName":"","images":["https://firebasestorage.googleapis.com/v0/b/air-reviews.appspot.com/o/submitReview%2FGkEdcNa0NfWrNZSrg5XR%2F1786569950767_IMG_6860.webp?alt=media&token=d5aa7bf8-82f4-43db-b5ae-40c9e75b7671"],"rate":5,"content":"I bought my first Zojirushi, an NS-LAQ05, from Japan Plaza about 4 yrs ago and had a good experience, so I was happy to order from them again. Our family has grown since then, so this time I went for the larger and more expensive NW-QAQ10\nReally pleased with it so far. The rice comes out excellent and you can definitely notice the difference. It is a little noisier than my old rice cooker, which I wasn’t expecting at first, but Charlotte explained that this is normal with the IH heating and it’s also mentioned in the Zojirushi instructions\nI don’t rely too much on online reviews these days – I can only speak from my own experience. I’ve bought from Japan Plaza twice now and Charlotte has always been very helpful. Would happily recommend them","variants":[],"first_name":"Ernesto Miraglia","last_name":"","shopDomain":"japan-plaza.myshopify.com","products":[{"image":"https://cdn.shopify.com/s/files/1/0573/9560/9770/files/Zojirushi-220V1.0LIHPressureRiceCookerNW-QAQ1002.jpg?v=1736292957","productLink":"https://www.japanplaza.uk/products/zojirushi-rice-cooker-nw-qaq10-18-made-in-japan","title":"Zojirushi NW-QAQ10 NW-QAQ18 IH Rice Cooker UK 1L 1.8L Japan 3-Pin","handle":"zojirushi-rice-cooker-nw-qaq10-18-made-in-japan"}],"productIds":[14906370064762],"verifyBuyer":false,"countryCode":"GB","helpful":0,"notHelpful":0,"hasImages":true,"verified":false,"source":"Writed by customer","pinned":false,"isFeatured":false,"status":"approved","createdAt":"2026-08-12T21:27:03.983Z","id":"gw0v1R29Stu8R9RwLs5M","isProductExists":true},{"firstName":"Virginia S","lastName":"","images":[],"rate":5,"content":"Really pleased with this little rice cooker. It’s compact, easy to use and just the right size for the two of us. The rice comes out really well every time, and it doesn’t take up much space on the kitchen worktop. Perfect for everyday use","variants":[],"first_name":"Virginia S","last_name":"","shopDomain":"japan-plaza.myshopify.com","products":[{"image":"https://cdn.shopify.com/s/files/1/0573/9560/9770/files/Zojirushi0.5LFuzzyLogicRiceCookerNS-LAQ0501_2bd1eee0-91bf-4ba9-9195-3e2aa1da550d.jpg?v=1725201687","productLink":"https://www.japanplaza.uk/products/zojirushi-0-5l-fuzzy-logic-rice-cooker-ns-laq05","title":"Zojirushi Rice Cooker UK NS-LAQ05 0.5L 220–230V 3-Pin Plug Small","handle":"zojirushi-0-5l-fuzzy-logic-rice-cooker-ns-laq05"}],"productIds":[7804823404714],"verifyBuyer":false,"countryCode":"GB","helpful":0,"notHelpful":0,"hasImages":false,"verified":false,"source":"Writed by customer","pinned":false,"isFeatured":false,"status":"approved","createdAt":"2026-08-10T01:13:21.242Z","id":"tQljQGYiuN8THmLPalJH","isProductExists":true},{"firstName":"Janice","lastName":"","images":["https://firebasestorage.googleapis.com/v0/b/air-reviews.appspot.com/o/submitReview%2FGkEdcNa0NfWrNZSrg5XR%2F1785776870928_3341422a-6b69-4ea8-a6a5-2d5e69eef271.webp?alt=media&token=d2b65e9d-d3ff-48ba-a481-d04f317d7f2b"],"rate":5,"content":"Very happy with this rice cooker. It’s made in Japan, feels well built, and I really trust Zojirushi’s quality. I noticed the detachable power cord felt a little loose at first, but Japan Plaza explained that it’s designed that way, so I was happy once I understood. Charlotte was very helpful throughout, and the two-week delivery was exactly as expected. Excellent customer service and definitely a five-star experience","variants":[],"first_name":"Janice","last_name":"","shopDomain":"japan-plaza.myshopify.com","products":[{"image":"https://cdn.shopify.com/s/files/1/0573/9560/9770/products/Zojirushi220VFuzzyLogicRiceCookerNS-ZAQ01r.jpg?v=1653311923","productLink":"https://www.japanplaza.uk/products/zojirushi-1-0l-1-8l-220v-fuzzy-logic-rice-cooker-ns-zaq10-18-made-in-japan","title":"Zojirushi NS-ZAQ10/18 Rice Cooker UK – Made in Japan (3-Pin)","handle":"zojirushi-1-0l-1-8l-220v-fuzzy-logic-rice-cooker-ns-zaq10-18-made-in-japan"}],"productIds":[7376396681386],"verifyBuyer":false,"countryCode":"GB","helpful":0,"notHelpful":0,"hasImages":true,"verified":false,"source":"Writed by customer","pinned":false,"isFeatured":false,"status":"approved","createdAt":"2026-08-03T17:09:26.317Z","id":"yNPKwa56yWfQ712FhmS2","isProductExists":true},{"firstName":"Toby ","lastName":"","images":[],"rate":5,"content":"Came in perfect condition and easy instructions for use, had a UK plug so was very simple! Cooks rice nicely, better than anything readily available in the West which is why going for a Asian/Japanese cooker is so worth it. Amazing for cooking my Japanese rice :) Updates on delivery and contact from the company was nice too. Very happy with the product and good price, thanks","variants":[],"first_name":"Toby ","last_name":"","shopDomain":"japan-plaza.myshopify.com","products":[{"image":"https://cdn.shopify.com/s/files/1/0573/9560/9770/files/SR-CM051MiniFuzzyLogicWarmJar_0.5L_01-Copy1.jpg?v=1702580662","productLink":"https://www.japanplaza.uk/products/panasonic-sr-cm051-mini-fuzzy-logic-warm-jar-0-5l","title":"Panasonic SR-CM051 Mini Rice Cooker UK 0.5L Fuzzy Logic 3-Pin","handle":"panasonic-sr-cm051-mini-fuzzy-logic-warm-jar-0-5l"}],"productIds":[7785381789866],"verifyBuyer":false,"countryCode":"GB","helpful":0,"notHelpful":0,"hasImages":false,"verified":false,"source":"Writed by customer","pinned":false,"isFeatured":false,"status":"approved","createdAt":"2026-07-31T22:32:54.379Z","id":"1Lg7I2dMIfPhYRJ6cpSc","isProductExists":true},{"firstName":"Declan","lastName":"","images":["https://firebasestorage.googleapis.com/v0/b/air-reviews.appspot.com/o/submitReview%2FGkEdcNa0NfWrNZSrg5XR%2F1785113270965_IMG_7549.webp?alt=media&token=b6b5379d-8239-43fc-8c82-6ab5577b2783"],"rate":5,"content":"I’ve just tried the rice from this cooker for the first time, and I’m genuinely impressed. The quality and taste were even better than I expected. Highly recommended","variants":[],"first_name":"Declan","last_name":"","shopDomain":"japan-plaza.myshopify.com","products":[{"image":"https://cdn.shopify.com/s/files/1/0573/9560/9770/files/ZojirushiNL-GAQ1813r.jpg?v=1731425392","productLink":"https://www.japanplaza.uk/products/zojirushi-1-0l-1-8l-rice-cooker-nl-gaq10-18-made-in-japan","title":"Zojirushi NL-GAQ10/18 Rice Cooker UK – Made in Japan, Fuzzy Logic","handle":"zojirushi-1-0l-1-8l-rice-cooker-nl-gaq10-18-made-in-japan"}],"productIds":[7317256896682],"verifyBuyer":false,"countryCode":"GB","helpful":0,"notHelpful":0,"hasImages":true,"verified":false,"source":"Writed by customer","pinned":false,"isFeatured":false,"status":"approved","createdAt":"2026-07-27T00:48:54.395Z","id":"9FMbaVQrNVo5ODepeh3h","isProductExists":true},{"firstName":"Fiona Nguyen","lastName":"","images":["https://firebasestorage.googleapis.com/v0/b/air-reviews.appspot.com/o/submitReview%2FGkEdcNa0NfWrNZSrg5XR%2F1784160559063_IMG_7484.webp?alt=media&token=904579ac-4f08-417c-8d2a-b952622dcf71","https://firebasestorage.googleapis.com/v0/b/air-reviews.appspot.com/o/submitReview%2FGkEdcNa0NfWrNZSrg5XR%2F1784160559064_IMG_7485.webp?alt=media&token=2258c368-904d-48bd-a523-82f39a347bb1"],"rate":5,"content":"Really impressed with this rice cooker. It’s made in Japan and feels very well built. The rice comes out lovely and fluffy, with each grain nicely separated. It’s easy to use and has plenty of useful settings, including options for porridge and soup. The timer is particularly handy, as I can come home to freshly cooked rice after work. It’s also easy to clean thanks to the non-stick inner pot. My only small wish is that it came in a few more colours.","variants":[],"first_name":"Fiona Nguyen","last_name":"","shopDomain":"japan-plaza.myshopify.com","products":[{"image":"https://cdn.shopify.com/s/files/1/0573/9560/9770/files/RC-10AMXH05-Copy_656f13ce-715a-4d52-a129-b0a901d8bdb9.jpg?v=1762997350","productLink":"https://www.japanplaza.uk/products/toshiba-rice-cooker-rc-10amxh-18amxh-1-0l-1-8l-made-in-japan","title":"Toshiba RC-10AMXH RC-18AMXH Rice Cooker UK 1L 1.8L Japan 3-Pin","handle":"toshiba-rice-cooker-rc-10amxh-18amxh-1-0l-1-8l-made-in-japan"}],"productIds":[15478186377594],"verifyBuyer":false,"countryCode":"GB","helpful":0,"notHelpful":0,"hasImages":true,"verified":false,"source":"Writed by customer","pinned":false,"isFeatured":false,"status":"approved","createdAt":"2026-07-16T00:10:45.578Z","id":"vKYFGDYLQEvUHxAguUCg","isProductExists":true},{"firstName":"Amelia G","lastName":"","images":["https://firebasestorage.googleapis.com/v0/b/air-reviews.appspot.com/o/submitReview%2FGkEdcNa0NfWrNZSrg5XR%2F1783467410442_IMG_7428.webp?alt=media&token=99dedb9c-f25b-40aa-814c-bc3e2b8c91b9","https://firebasestorage.googleapis.com/v0/b/air-reviews.appspot.com/o/submitReview%2FGkEdcNa0NfWrNZSrg5XR%2F1783467410442_IMG_7429.webp?alt=media&token=40e5bfa0-a012-4725-b275-aa00921b481b"],"rate":5,"content":"Excellent service from Japan Plaza. They kept us updated throughout the delivery process, and although it took around two weeks to arrive, everything was clearly communicated. The Toshiba RC-7HMH is much better than the rice cookers I’ve used before, easy to use, reliable, and the rice comes out really well. 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